Get the latest tech news
Temu’s Takeover Is Now Complete
Despite the arrival of new competitors and growing political tensions between the US and China, the ecommerce juggernaut Temu proved in 2024 it’s here to stay.
The winner of the recent Timothée Chalamet lookalike contest in New York City, for example, calls himself “ Temu-thée Chalamet.” Tens of millions of ordinary people have tried out the app, many of whom learned about it through one of Temu’s seemingly unavoidable and relentless advertising campaigns. Kaziukėnas believes the most important thing Temu did this year was quickly switch its focus away from shipping small packages through air cargo and start building local inventory supply chains in the US and other countries. But the strategy allows Temu to ship physically larger items to US warehouses through ocean freight before putting them up for sale, and then, the products can be delivered faster to customers, who previously often needed to wait a week or more for their packages to arrive.
Or read this on Wired
