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Ten Years Ago, Apple & U2 Gave ‘Songs of Innocence’ to Over Half a Billion iTunes Users
Monday, September 9 will mark ten years since Apple announced the iPhone 6 and 6 Plus, as well as the Apple Watch. That's all fine and good, but the real news of the day was free music from U2: Apple, Universal Music Group and legendary rock band U2 today announced the release of the album [...]
Songs of Innocence will remain free until October 13th; after that, Apple’s window of exclusivity closes and you’ll need to pay for it should you regret the decision to delete Bono’s hard work. The fact that Apple had to go this far and publish a removal tool almost puts U2’s new album on the same footing as malware or aggressive antivirus software, but at least the complaining should end. Ten years had gone by since the Vertigo ads; we were in his office in Cupertino, California – Guy Oseary, our new manager, me, [Apple executives] Eddy Cue and Phil Schiller – and we’d just played the team some of our new Songs of Innocence album.
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