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Tencent’s gaming cash cow Honor of Kings sets sights on MENA
Honor of Kings, Tencent's massively popular mobile game, has its eye set on the international market in 2024. Starting on February 21, the multiplayer
The title has become a household name in its home market, defied the gender stereotype in gaming, pioneered mobile esports, and popularized “loot boxes”, or randomized in-game rewards that may or may not have a monetary value. The game never took off in a meaningful way, and industry observers attributed its lackluster performance to management missteps and a failure to fully grasp Western culture. This upcoming summer, Honor of Kings is joining the Esports World Cup in Riyadh, Saudi Arabia and shelling out a $3 million prize pool to 12 competing teams.
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