Get the latest tech news

Terraton wants to be the McDonald’s of biochar


Terraton sees promise in biochar, but the technology has struggled to scale. The startup thinks a franchise model could be what unlocks biochar's potential.

Terraton recently raised a $11.5 million seed round for it’s “business-in-a-box” approach to biochar project development, the company exclusively told TechCrunch. ANA Holdings’ ANA Future Frontier Fund and East Japan Railway Company’s Takanawa Gateway Global Co-Benefits Fund participated along with a number of angel investors, including Google’s Jeff Dean and OpenAI board member Bret Taylor. Along the way, it’s developing a SaaS component to run the plants, measure and verify carbon credits, and sell them to large companies.

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of McDonald

McDonald

Photo of biochar

biochar

Photo of Terraton

Terraton

Related news:

News photo

I Hacked McDonald's (Security Contact Was Harder to Find Than Secret Recipe)

News photo

McDonald's not lovin' it when hacker exposes nuggets of rotten security

News photo

McDonald's not lovin' it when hacker exposes nuggets of rotten security