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Tesla China sales staff work without days off in 13-hour shifts to combat market decline
Tesla's once-dominant position in China's electric vehicle market is deteriorating
In China, the world’s largest and most advanced electric vehicle market, Tesla ‘s image has shifted from pioneering innovator to conservative player. “The days when we didn’t need to work hard to introduce products and orders would ‘automatically’ arrive are gone forever,” said one salesperson who has decided to leave Tesla. As Tesla faces challenges in other markets, including a 62.2% sales decline in Germany, securing Chinese consumers’ favor has become increasingly crucial for the company’s global strategy.
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