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Tesla earnings week spotlights EV price cuts, ‘balls to the wall’ autonomy push

Tesla investors, digesting a 43% drop in share price since the beginning of the year, are gearing up for unimpressive Q1 financial results.

The falling share price comes as Musk pushes forward with a renewed focus on automated driving on two fronts: selling more customers on its advanced driver assistance system known as “Full Self-Driving,” or (FSD) and a moonshot effort to bring a robotaxi to market. Sources within Tesla have confirmed to TechCrunch that they didn’t have prior warning from Musk on this sudden shift and that internal restructurings reflect a new ethos that puts robotaxi development at front and center. Since Tesla reported its Q1 2024 production and delivery numbers, the company has continued to pull various financial levers aimed at attracting new buyers and inducing existing customers to pay for FSD — all while reducing costs and maintaining profit margins.

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