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Tesla Is Alienating the People It Needs Most: Study

Among EV shoppers, Tesla and CEO Elon Musk have low favorability ratings in a new study. That's going to make the next couple of years hard.

The EV Politics Project describes itself as "a bipartisan effort to better understand the growing divide between Republicans and Democrats (and Independents) over electric vehicle adoption." While Musk has said that losing EV tax credits, as Trump aims to do, will benefit Tesla over time, it's not exactly clear how that would happen when public opinion has shifted so strongly against him. But that will require the discipline and focus to launch them effectively, the institutional competency to do so without quality issues and a broad buyer pool of consumers that are happy to buy Tesla products.

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