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Tesla partners with Electrify Expo to launch full-weekend EV test drives
The 48-hour take-home program will be available to attendees of the upcoming Electrify Expo in Los Angeles, with more automakers joining soon.
Birtwell said he hopes to use the Los Angeles launch as an opportunity to iron out any problems ahead of the other festivals this year in Seattle, San Francisco, Chicago, New York, and Dallas. Car companies have long offered similar extended test drive programs, but Birtwell said those often leave interested buyers feeling pressure from their local dealership to make a purchase. He previously worked at The Verge, where he also covered consumer technology, hosted many short- and long-form videos, performed product and editorial photography, and once nearly passed out in a Red Bull Air Race plane.
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