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Tesla to lay off more than 10 percent of its workers as sales slow
"Cost reductions and increased productivity" needed, says Musk.
Musk has pursued a strategy of relentless cost-cutting, but all those price cuts have meant Tesla's once-envied profit margins are now nothing special. Its newest vehicle is the Cybertruck, a large and controversial pickup with limited appeal outside of North America's wide roads and parking spaces. In 2014 he decided to indulge his lifelong passion for the car by leaving the National Human Genome Research Institute and launching Ars Technica's automotive coverage.
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