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Tesla Tries to Save the Cybertruck With Its Most Desperate Offer Yet | After a disastrous launch and dismal sales, Tesla is now offering to give away its most valuable software to convince people to buy its polarizing electric truck.
After a disastrous launch and dismal sales, Tesla is now offering to give away its most valuable software to convince people to buy its polarizing electric truck.
Less than two years after its hyped-up debut, Tesla is making an aggressive, almost desperate, move to salvage the Cybertruck, a vehicle widely seen as one of the biggest busts in recent automotive history. Making it transferable has been the single most requested feature from Tesla’s loyal fanbase, and until now, the company had only offered it for its high-volume Model 3, Y, S, and X vehicles during brief promotional periods. While Tesla does not release specific sales figures for the Cybertruck, industry analysts and registration data suggest that deliveries have fallen far short of initial projections.
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