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Tesla’s $25,000 EV flip-flop, explained
The idea of a $25,000 Tesla has persisted for years — in part, perhaps, because CEO Elon Musk said he was "very confident" the company could do it at an
In his biography, Isaacson describes that Musk and his top lieutenants spent months hashing out whether to pursue the robotaxi idea, or a more traditional car. Isaacson describes Tesla’s chief designer Franz von Holzhausen trying to convince Musk in an August 2022 meeting that making a car with no steering wheel or pedals was risky if the company couldn’t get its Full Self-Driving software ready in time. In response, he claimed — without offering proof — that Reuters was “lying.” But a few weeks later when Tesla released its quarterly results, the company tacitly admitted the report was right.
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