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Tesla’s ad spend on X has shrunk to almost nothing
Tesla spent a fraction on X in early 2025 compared to 2024. It also paid $300,000 to Kimbal Musk's drone company.
Not only is he a board member, but the new proxy filing revealed that Tesla paidhis drone company, Nova Sky Stories, $300,000 for the show it put on at the automaker’s “We, Robot” event in October 2024. Sean O’Kane is a reporter who has spent a decade covering the rapidly-evolving business and technology of the transportation industry, including Tesla and the many startups chasing Elon Musk. He previously worked at The Verge, where he also covered consumer technology, hosted many short- and long-form videos, performed product and editorial photography, and once nearly passed out in a Red Bull Air Race plane.
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