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Tesla's latest 'Master Plan' isn't a mission statement, it's a discursive mess


Tesla published part four of its "master plan" on X, but it included few specifics.

Over the post's 1000 words, Tesla waxes poetic about how semiconductors and the internet changed the world, employs self-aggrandizing language about pushing forward the electric vehicle market and shares extremely vague depictions of a future molded by the company's products. "How we develop and use autonomy — and the new capabilities it makes available to us — should be informed by its ability to enhance the human condition," the company writes in one particularly vague passage. The Tesla Master Plans have been treated with almost religious reverence in tech circles over the years as fans of the electric car company and its polarizing CEO point to them as evidence of Musk's visionary thinking.

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