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Tesla’s profits sank sharply in the second quarter of 2024


Tesla had a 45 percent drop in net income year over year.

Rampant price cutting and cooling demand, as well as cheaper financing, have pushed the company’s once vaunted margins to their lowest point in six years. In its letter to shareholders, Tesla celebrated the fact that “EV penetration returned to growth” globally, which the company said was attributable to improving sentiments from customers. On top of all that, Musk endorsed Donald Trump for president, inserting his companies into a fraught political environment that is likely to have repercussions for Tesla’s sales and brand reputation.

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