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Thankful Registry continues its emphasis on thoughtful gift giving
When TechCrunch first covered gift registry platform Thankful Registry eleven years ago, its philosophy was turning the act of asking for gifts into a When TechCrunch first covered gift registry platform Thankful Registry eleven years ago, its philosophy was turning giving gifts into a mindful process, instead of a greedy grab for stuff. Fast forward more than a decade, Thankful continues to lean into that mindset with its relaunch. In addition to a redesign, Thankful also has new features like the ability to send cash with more transfer apps.
But Thankful avoids dropshipping because Cheng says she hates the “shop ’til you drop” mentality of registries that encourage people to ask for more items so they can make revenue. As a universal gift registry, Thankful is used by many people to add items from small businesses, including mom and pop shops, independent designers and Etsy. The relaunch marks the first time Thankful has updated its pricing model in a decade and one of the reasons is that it is founder-owned and competing against other registries, including ones with venture capital funding like Joy and Zola.
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