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Thanksgiving 2024: $33.6B spent online, 72% of that on mobile, says Salesforce
Thanksgiving weekend has long been seen as the traditional start of the most important sales period for retailers, and so far, the indication is that
Thanksgiving weekend has long been seen as the traditional start of the most important sales period for retailers, and so far, the indication is that we’re in for a strong holiday season for e-commerce. Salesforce is tracking activity in real time and said that yesterday, Thanksgiving, generated $33.6 billion in sales online globally, up 6%. After waiting all year for the best deals of the season, shoppers are finally ready to make their holiday purchases and are flocking to their favorite sites via their mobile devices,” said Caila Schwartz, director of consumer insights at Salesforce, in a statement.
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