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That Sports News Story You Clicked on Could Be AI Slop
A new report, shared exclusively with WIRED, shows how an AI content mill with hundreds of sites managed to pull big-name advertisers into their schemes.
According to the analysis, these sites often chose their domain names and designed their websites to mimic those operated by established media brands, including ESPN, NBC, Fox, CBS, and the BBC. In other cases, domain-name hustlers have purchased the URLs of media properties that have fallen on hard times and resurrected them as AI content mills, sometimes replacing their previously sound journalism with robotic pablum. Copyleaks’ Paul described the way that some of these websites glommed onto the brand identity of real outlets to peddle junk as “sort of like phishing.” In some cases, these sites appear to be making actual phishing efforts.
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