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The 2024 Olympics were a big win for TV of all kinds
The Olympics brought the views.
By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Max, Disney Plus, and Prime Video also had notable boosts in viewing thanks to series like House of the Dragon, Bluey, and The Boys. If both cable and streaming are seeing such big increases based on just three days of the Olympic Games, we’ll likely see an even bigger jump when Nielsen releases its report for the month of August.
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