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The 3 takeaways from Epic Games’ battle to open up mobile storefronts
In 2020, Epic Games — developers of Fortnite and the Unreal Engine that powers a significant number modern video games — declared war on both Apple and Google’s mobile storefronts. Epic wanted to challenge the idea of significant passive revenue percentages, specifically the way Apple and Google collect a percentage of all transactions made on […]
These app stores combined were worth $124 billion 2023, according to Sensor Tower, so any changes made to them have great ripple effects across the mobile game development industry. By challenging the status quo of these stores, Epic has shown that they can be molded for the betterment of developers who want to put games on them. This goes for both the larger company decision-makers and individual developers making independent games on mobile platforms.
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