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The $10 Billion K-Pop Industry Is Facing an Identity Crisis
I’ve traveled across continents over the past year, going from LA to Paris and from Tokyo to Jakarta, and wherever I went, I could feel a little scent of home. But first...
A pedestrian in front of a photograph of Jung Kook, a member of K-pop boy band BTS, near the Hybe Co. headquarters in Seoul. Photographer: SeongJoon Cho/Bloomberg
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