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The $21B influencer industry has gone off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimination, and just plain sketchy deals.
Lindsay Lohan, DJ Khaled, and Naomi Campbell have all also been subject to federal investigations into whether they failed to disclose paid partnerships, Hund said in her Harvard Business Review article. "Creators bear the brunt of the industry's pervasive uncertainty: They must spend a significant amount of time navigating changing content norms, new platforms and tools, uneven contracts, high expectations for audience engagement, and the blowback that can come with being a public figure with few professional protections," Hund wrote for Harvard Business Review. And Dylan Mulvaney, an influencer who partnered with brands such as Nike and Bud Light, faced a barrage of anti-trans hate and harassment after she posted sponsored content for the companies on her social-media pages.
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