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The 'Dead Internet Theory'
Is most of the content on the internet fake? Here’s what the dead internet theory really means – and why we should be warier of how we’re manipulated for profit and political gain.
These agents can rapidly create posts alongside AI-generated images designed to farm engagement (clicks, likes, comments) on platforms such as Facebook, Instagram and TikTok. Uncovered by activists and journalists, the coordinated efforts used bots and AI to create and spread fake information, reaching millions of social media users. On X alone, the campaign used more than 10,000 bot accounts to rapidly post tens of thousands of messages of pro-Kremlin content attributed to US and European celebrities seemingly supporting the ongoing war against Ukraine.
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