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The abject weirdness of AI ads
"I'm trying to find holiday gifts for my sisters. I open a bunch of tabs, I want my wife's advice." That's CEO of the Browser Company, Josh Miller, in his
Screenshot of a promotional video for dia (image credit: The Browser Company)The email feels more like something you’d write to a distant work colleague, rather than the way you’d speak with a loved one you see everyday. This part of the ad was likely intended to show how Dia could retrieve links from multiple webpages and understand their context – an impressive feat for an AI system these days. Art and companionship both feel very central to the human experience, and the fact that AI is being used for both of those things today is a reality some find uncomfortable to acknowledge.
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