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The age of average (2023)


In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid hired a market research firm to survey the public on what they wanted in a work of art. Across 11 countries they then set about painting a piece that reflected the results. Each piece was intended to be a unique a colla

It’s marked by an easily recognisable mix of symbols – like reclaimed wood, Edison bulbs, and refurbished industrial lighting – that’s meant to provide familiar, comforting surroundings for a wealthy, mobile elite, who want to feel like they’re visiting somewhere “authentic” while they travel, but who actually just crave more of the same: more rustic interiors and sans-serif logos and splashes of cliche accent colours on rugs and walls.” Though they’re not part of a chain and don’t have their interior design directed by a single corporate overlord, these coffee shops have a way of mimicking the same tired style, a hipster reduction obsessed with a superficial sense of history and the remnants of industrial machinery that once occupied the neighbourhoods they take over.” Traditional restaurants like Dickey’s Barbecue in Dallas, eateries in Toronto’s Chinatown and even the 47-year-old roadside diner chain Cracker Barrel—in the guise of its new biscuit joint Holler & Dash—are embracing chalkboard menus and reclaimed wood look to attract the affluent, design-savvy millennial.”

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