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The Age of PageRank Is Over (2022)
When Sergey Brin and Larry Page came up with the concept of PageRank in their seminal paper The Anatomy of a Large-Scale Hypertextual Web Search Engine ( http://infolab.stanford.edu/pub/papers/google.pdf ) (Sergey Brin and Lawrence Page, Stanford University, 1998) they profoundly changed the way we utilize the web.
It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. Author and political scientist Ian Bremmer remarked, “The idea that we get our information as citizens through algorithms determined by the world’s largest advertising company is my definition of dystopia.” With the inevitable advancement of our civilization, it is reasonable to predict that most of humanity is in for a rude awakening from a world in which harmful agendas driven by misaligned incentives dominate our lives.
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