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The AI-generated hell of the 2024 election

A presidential election cycle in the era of cheap generative AI.

Meta announced Wednesday that it would require advertisers to disclose when potentially misleading AI-generated or altered content is featured in political, electoral, or social issue ads. The new rule applies to advertisements on Facebook and Instagram that contain “realistic” images, videos, or audio falsely showing someone doing something they never did or imagining a real event playing out differently than it did in reality. The Facebook Oversight Board is reviewing a new case involving a doctored video of President Joe Biden that could reshape Meta’s policies on “manipulated media” ahead of the 2024 election.

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