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The Amazonification of Uber: Part II
Three years ago, I wrote about the Amazonification of Uber, an evolution of the transportation company into a closed business loop that feeds customers
Today, Uber appears to be moving beyond its focus on transportation and working to become a convenient super app, an aggregator of services, a daily-use lifestyle platform with its best offerings tucked behind a paywall. As Uber works to aggregate more partnerships outside of food and grocery delivery (just look at its recent tie-up with Home Depot) and combine those deals with its membership program, the company is mirroring Amazon’s evolution. Rebecca Bellan is a senior reporter at TechCrunch, where she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig work platforms, Big Tech regulatory scrutiny, and more.
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