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The American Car Industry Can’t Go On Like This
Ford is taking drastic steps to compete with China’s cheap EVs. Even that might not be enough.
The Chinese-made electric sedan is one of the world’s most impressive cars: It can accelerate faster than many Porsches, has a giant touch screen that lets you turn off the lights at your house, and comes with a built-in AI assistant —all for roughly $30,000 in China. At a Ford factory in Louisville, Kentucky, Farley announced a series of drastic countermeasures to begin making cheaper electric cars that can compete with Xiaomi and other Chinese companies. The company has “no illusion that we have one whiz-bang idea” to keep costs down, says Alan Clarke, Ford’s head of advanced EV development, who spent a dozen years as a top Tesla engineer.
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