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The Apache Software Foundation's New Logo
Last year we shared that The Apache® Software Foundation (ASF) would be evolving its corporate logo and brand system to better represent our enduring ethos of community over code. Today, we are proud to unveil the new ASF logo. Why an Oak Leaf? The centerpiece of our new logo is an oak leaf, chosen for […]
Last year we shared that The Apache® Software Foundation (ASF) would be evolving its corporate logo and brand system to better represent our enduring ethos of community over code. Design partners worked with the PMC and the ASF Marketing & Publicity team to refine the visual identity into a logo that honored our history while looking toward the future. The Apache Software Foundation continues to operate under its full legal name, but we will also use the acronym “The ASF” as part of our visual identity and reference across websites, documentation, and public-facing materials.
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