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The Arc Product-Market Fit Framework
This framework outlines three distinct archetypes of PMF which help you understand your product’s place in the market and determine how your company operates.
Brian Halligan and Dharmesh Shah realized there was a new way: small companies could leverage the properties of the fast-maturing internet—blogs, social media, SEO, email newsletters—to reach audiences at a fraction of the cost of traditional channels. Philosopher Søren Kierkegaard said, “Life can only be understood by looking backward, but it must be lived looking forward.” Future Vision founders like Nvidia’s Jensen Huang, who took a tortuous 30-year path to reach the company’s founding ambition, can probably relate. “Apple management,” it stated, “believes that most potential customers of 1980 do not today have the slightest interest in purchasing a home computer.” As they captured imaginations and grew in popularity in the ’80s, however, the category of personal computers was no longer a Future Vision.
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