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The asymmetry of nudges


Answering the age-old question: why do bad decisions happen to good companies?

In fiction and in journalism, the fault almost always lies with the executives: a clique of unlikable men who control every aspect of the business and seek only profit, influence, and fame. Indeed, Google threw its own hat into the ring not long after, cracking down on ad-blockers on YouTube — and one has to note that URL-based filters are far easier for them to rein in than an old-school, unconstrained content script. Conversely, if your proposal stands to wipe out a good chunk of revenue, you either self-censor and don’t bring it up — or you end up getting sucked into endless, futile arguments.

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