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The Awkward Adolescence of a Media Revolution: Truth is still alive on social media—but it’s not easy enough to find.
Truth is still alive on social media—but it’s not easy enough to find.
Spend five minutes scrolling TikTok or Instagram, and you might encounter influencers “educating” you about a global elite running the world from “hidden continents” behind an “ice wall” in Antarctica, or extolling the virtues of zeolite, “a volcanic binder for mold” that will “vacuum clean all kinds of toxins” to lift brain fog, prevent cancer, and remove microplastics from testicles. Thousands of people like me operate online as what I call “evidence-based creators.” We’re journalists and specialists who use expertise, original reporting, and reliable sources to refute misinformation, add context to breaking news, and answer the endless questions flooding our DMs. The industry evolved by creating tools that complemented streaming algorithms instead of fighting them, helping artists understand their audiences instead of just praying for a decent playlist placement.
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