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The battle for Gen Z social shoppers
If TikTok is banned in the US, where might its social shoppers go?
“You can purchase a product directly on the platform, and then continue scrolling, in a cycle of watch, shop, repeat,” her co-host AJ Pulvirenti, 25, adds. Keen not to be left out, Amazon added a Consult-a-Friend feature last year, allowing customers to ask friends for advice while scrolling through its app. But two months after the closure, TikTok agreed to invest $1.5bn in Indonesia’s biggest e-commerce platform Tokopedia, meaning sellers like Evo Syah and millions of others could return to the app.
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