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The battle to AI-enable the web: NLweb and what enterprises need to know
Microsoft's NLWeb protocol transforms websites into AI-powered apps with conversational interfaces.
For instance, when a user queries about restaurants, the system automatically layers on geographic insights, reviews and related information by combining the vectorized content with LLM capabilities to provide comprehensive, intelligent responses rather than simple data retrieval. Maria Gorskikh, founder and CEO of AIA and a contributor to the Project NANDA team at MIT, explained to VentureBeat that Google’s A2A enables structured task passing between agents using defined schemas and lifecycle models. “Companies have long spent time optimizing this kind of metadata for SEO and other marketing purposes, but now they can take advantage of this wealth of data to make their own internal AI smarter and more capable with NLWeb.”
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