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The best CRM software 2025: Streamline your customer relationships
Our favorite scalable options suit small businesses to the enterprise and can help your team efficiently handle customer relationships, sales, lead management, and more.
Who should look elsewhere: Though you'll find that the basic, free CRM can be used for tasks such as contact management and email marketing, some things are limited to paid plans, including features like automation, sales lead generation, and helpdesk functions, as well as some reporting options. Businesses able to handle, securely store, and analyze customer data -- always useful if held in a centralized, organized platform -- can draw insights and see patterns that may influence their future sales activities or reveal new revenue streams. Capsule is focused on simplicity and can provide a valuable starting point for new business owners who are new to the world of CRM, but want to explore how these software suites can improve customer relations and sales pipelines.
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