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The best free email marketing software of 2025: Expert tested
There are many tools to help you automate email marketing, but most suffer from feature bloat and expensive pricing as your contact lists scale. Here are my top picks if you want a simpler free option.
Kit features: Visual automation builder | Landing pages | Forms | Email sequences | Tagging system | Digital product sales | Newsletter feed | API access For e-commerce businesses wanting to test sophisticated personalization features before committing to paid plans, Klaviyo's free tier provides valuable insight into the platform's capabilities. I spent a lot of time creating mock campaigns, setting up automations, and testing customer support responses to understand how each platform handles typical business conditions.
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