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The biggest advertiser on Meta ‘spent billions’ on Facebook and Instagram
Temu is estimated to have spent $2 billion on advertising with Meta, making it one of the platform's top advertisers.
This means that, in other words, Temu can save a lot of money by dispatching products directly from factories in China to consumers. It’s worth noting that Temu doesn’t manufacture products itself, and this has caused issues for the company in the past because there’s no way of checking to see if it’s compliant with anti-forced labor laws. Charlotte Colombo is a freelance journalist with bylines in Metro.co.uk, Radio Times, The Independent, Daily Dot, Glamour, Stylist, and VICE among others.
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