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The biggest findings in the Google Search leak


The documents detail data collected by Google.

Perhaps the most notable revelation from the 2,500 documents is that they suggest Google representatives have misled the public in the past when discussing how the biggest gatekeeper of the internet assesses and ranks content for its search engine. “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” Google spokesperson Davis Thompson told The Verge in an email on Wednesday. But the repeated denials, carefully worded company responses, and industry publications that unquestioningly carry these claims have made it a contentious topic of debate among SEO marketers.

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