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The Bluesky Bubble: This is a relapse, not a fix


This is a relapse, not a fix.

Gen Xers and Oldlennials who had already finished college when Facebook started will remember the strange and delightful experience of rediscovering lost friends on that service—people you hadn’t seen or heard from in years. Now that strange delight itself can be rediscovered: I’ve felt something like it as I watched my Bluesky migration plug-in locate and auto-follow thousands of users whom I hadn’t seen on X or Twitter for years. In the meantime, though, hundreds of millions of people have become accustomed to this way of interacting with friends and strangers, noshing on news, performing identities, picking fights, and accruing cultural capital or longing to do so.

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