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The booming, high-stakes arms race of airline safety videos
Over the past decade, airlines have spent millions of dollars on safety videos featuring tropical islands and celebrities. Why?
But in 2007, Virgin America started a “make flying fun again” campaign, and saw the in-flight safety video as an opportunity to communicate its playful brand identity. Karim Zariffa, the director, explained that the video took over ten months — a comparable timeframe to the shooting and post-production processes of many Hollywood feature films — and involved more than 1k real dominoes. The numbers don’t lie Armed with a Red Bull, a spreadsheet, and no Saturday night plans, I compiled over 113 airline safety videos.
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