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The brewing secrets behind tastier no-alcohol beer
There's huge demand for low and no-alcohol beer and breweries are competing for the best flavour.
At one end of Firebrand Brewing Company's factory stand four towering 9,000 litre vessels, a recent purchase to help meet growing demand for non-alcoholic beer. Bill Shufelt and John Walker, founders of US-based Athletic Brewing Company, which launched in the UK in 2022, are cagey about their process, other than to state that they don't remove or add any ingredients, making a fully fermented no-alcohol product. Brewers large and small are combining centuries of learning with new technologies to capture a share of this growing market, but Alice Baker, senior research analyst, Mintel says brands could push further.
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