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The business behind Unnecessary Inventions’ millions of followers
Matty Benedetto is a one-man brand that has mastered brand deals and keeping his audience happy.
It was Matty Benedetto of Unnecessary Inventions, a creator who has amassed millions of followers across just about every social network by making and displaying all sorts of strange, eccentric, and perplexing gadgets to improve our daily lives. There was a wall of 3D printers, an assortment of Supreme collector items, shelves of camera gear and hard drives, and of course many Unnecessary Inventions. They range from a pair of glasses with built-in sponges that soak up tears to a funnel that catches falling ingredients from a burrito and neatly sorts it into a taco below.
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