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The Casual Moviegoer is a Thing of the Past
U.S. movie theaters are struggling to attract casual moviegoers, who once made up a significant portion of box office revenues, as shorter theatrical runs and changing consumer habits reshape the industry. The domestic box office, which regularly exceeded $10 billion in annual ticket sales before CO...
U.S. movie theaters are struggling to attract casual moviegoers, who once made up a significant portion of box office revenues, as shorter theatrical runs and changing consumer habits reshape the industry. Midtier films generating $50-100 million at the box office have become scarcer, particularly in genres like drama and romantic comedy. Frequent moviegoers comprise only 12-15% of box office revenue, according to Patrick Corcoran of theater consulting firm Fithian Group.
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