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The Chainsmokers want to bring a different kind of value add to B2B companies
The Chainsmokers think their network and their determination to outwork everyone else on the cap table helps them bring value.
The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. The duo became increasingly interested in B2B due to the strong market opportunities in that space despite not having much experience with those types of businesses. “Our goal at Mantis was to just get into these deals, outwork every other person on the cap table, figure out whatever scrappy way we could add value, and then in the hopes that our founders would turn around and kind of help us build our brand within that community,” Taggart said.
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