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The Cold Email Handbook
Learn how to master cold email outreach from $0 to $1M ARR. A comprehensive playbook on infrastructure, copywriting, and AI-powered personalization at scale.
The most important piece to clarify here is “Personalization”: lots of people have the idea that this means opening your email with a line like, “Hey, I loved your post on LinkedIn last week!” Because while AI personalization sounds good in theory, it can go very wrong very fast—and can plant a number of red flags that make the email feel spammy and worthless to recipients. You may have an internal playbook that tells you how long to wait until you follow up, but you usually won’t be rigorously testing different kinds of wording and messaging across ~5 to 10 email variants for each stage of your campaign.
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