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The creator economy is ready for a workers’ movement
Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of
Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of mozzarella sticks we’re sharing in a Baltimore bar. Last year, creators watched as Hollywood’s writers and actors unions picketed incessantly under the unforgiving Los Angeles sun, eventually winning contractual changes with studios that will help them secure better treatment and pay. Gen Z has come of age in an era when workers at Amazon, Starbucks, REI, Trader Joe’s, Home Depot, UPS and so many more are waging high-profile strikes and union drives to fight for better working conditions.
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