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The Cure for Disposable Plastic Crap Is Here—and It’s Loony


Stretchy seaweed, reverse vending machines, QR-coded take-out boxes: They’re how we can break society’s absurd addiction to single-use plastics.

She marveled at the coast’s riot of natural beauty and sea life—and became increasingly horrified by the deluge of plastic ocean pollution and the dead whales found with bellies full of the stuff. Hawkins was working at an online organic-food grocery-delivery service called Spud and talked about the takeout boom with Anastasia Kiku, a college-student intern who’d immigrated from Russia. Firm rules, market signals—that’s what will push companies to stop relying so heavily on one-time packaging, and let innovative projects and alternatives grow until they’re part of the fabric of daily life.

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