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The Curse of Knowledge


The curse of knowledge is a cognitive bias that occurs when someone incorrectly assumes that others have enough background to understand.

One of the most famous illustrations of the curse of knowledge is a 1990 experiment which was conducted at Stanford by a graduate student named Elizabeth Newton. Since the knowledge gap is smaller, lesser-informed sales people also find it easier to align on a pricing that both parties deem acceptable. The Generation Effect shows that actively manipulating new information helps form relationships between concepts, making them easier to recall when needed.

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Curse of Knowledge