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The Dating App Paradox: Why dating apps may be 'worse than ever'
Investors in dating app companies are suffering from heartbreak. As these companies shift gears and try to make a profit, many of their users are heartbroken too.
Morgan Stanley found that dating app users who choose to pay end up spending "between $18 and $19 per month on either subscriptions or a la carte purchases." In its mission to make money, it's been using tricks and schemes — like, she says, putting desirable matches "behind a paywall" — to convince more of its users to pony up and use premium features. It's possible new apps are failing to rise and topple the reigning ones because of monopolistic strategies of companies like the Match Group, which has been systematically acquiring rivals, including Hinge back in 2018.
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