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The Death of the Minivan
It was a perfect vehicle.
Offering the best value for the most function to a plurality of American drivers, a minivan can cart seven passengers or more in comfort if not style, haul more cargo than many larger trucks, and do so for a sticker price roughly a quarter cheaper than competing options. When Chrysler, under the former Ford chief Lee Iacocca’s direction, first conceived of the design in the late 1970s, Americans who wanted room to cart more kids and goods had only a couple of options. This year, Volkswagen will begin selling a new electric version of its Microbus, one of the few direct precursors to the minivan that managed to retain an association with the counterculture despite taking on domestic functions.
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